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Haruharu Wonder x Superdrug Presents
Date
1 - 4 May 2026
Location
London, UK
Brand Representative
Acting as the brand’s on-the-ground presence, CODE 143 managed the stand experience, engaged directly with consumers, and translated brand values into meaningful, real-time interactions.
The role also included networking with industry peers, creating live content, and amplifying brand visibility whilst ensuring a cohesive and impactful presence both on-site and beyond the event.
Superdrug Presents 2026 is a leading industry event spotlighting the future of accessible, high-street beauty. Bringing together brands, press, and creators, it serves as a key platform for emerging trends, product innovation, and category expansion within the UK market.
This year marked a pivotal moment, with the introduction of K-beauty as a strategic focus, signalling a shift towards globally influenced, skin-first beauty rooted in innovation, efficacy, and conscious formulation.
CODE 143 attended as a brand representative for Haruharu Wonder, supporting its presence within this evolving retail landscape. Acting as a bridge between brand identity and market context, the role focused on observing consumer engagement, capturing industry insights, and positioning the brand within the growing demand for K-beauty in the UK.
This experience reflects CODE 143’s approach to beauty marketing: blending cultural awareness, strategic positioning, and on-the-ground insight to support brands entering new markets with clarity and impact.
