FAQs

CODE 143 primarily works with independent and emerging beauty brands, including skincare, makeup, haircare and wellness brands, as well as K-beauty brands expanding into Western markets.Lifestyle brands can also be a fit where there is a strong beauty, wellness, cultural or visually led identity.

Not necessarily.You don't need to be a huge business.You do need to be ready to think strategically.

Beauty is the core focus.However, CODE 143 can work with selected lifestyle brands where the same strategic, creative and cultural approach is relevant.

Not in the traditional sense. CODE 143 is a creative strategy studio.Social and content can form part of the work, but they sit within a wider strategic framework connecting brand, message, creative direction and growth.

No.Content is one expression of the strategy.The work starts by understanding what the brand needs to communicate and why. Then translate that thinking into creative direction and strategic content.